The lack of focused advertising
It never fails to amuse me how Microsoft advertising has been an Achilles heel for them.
Microsoft spent a lot of money advertising Windows 8 this holiday season and the ads typically went this way:
- Metro Screen
- People having fun
- Lots of colors
- Finger swiping
- Windows 8
To be fair, some of this type of advertising is consistent with the introduction of a new product. Can’t knock them for going with marketing tradition.
However, that can’t be all.
With the introduction of a new product, we need to know EXACTLY what this does for us to make our lives easier.
In other words – scenario based advertising showing:
- Profile syncing
- Skype integration
- Windows To Go
- Enhanced Security
- Startup Speed
- Skydrive
on and on – TARGETED advertising so consumers know why they should head out to Best Buy and pick up a Windows 8 tablet/software/PC.
I need to see how Skype is as good as Apple’s Facetime product, how it’s a viable alternative and have that ad drilled into my skull over and over again.
As far as I know, this never happened or at least I haven’t seen those targeted ads.
There’s more…
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